Creative Brand Strategy - Final Compilation

Hong Ze Yee / 0335678

Bachelor of Design in Creative Multimedia

Creative Brand Strategy

Final Compilation

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INSTRUCTION

MIB : 

Fig 1.1, MIB

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INSTRUCTION

Project 1A&B : Campaign Proposal.

Project 2A&B : Ideation & Design Direction.

Project 3 : Campaign Branding.

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PROJECT 1A - CASE STUDY

Submission :

Fig 1.1, case study

Reference list :

Fig 1.2, reference list

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PROJECT 1B - CASE STUDY

Submission :

Fig 1.1, questions for influencer

Submission :

Fig 1.2, campaign proposal

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PROJECT 2A - IDEATION

Submission : 

Fig 1.1, final submission

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PROJECT 2B - DESIGN DIRECTION

Submission :

Fig 1.1, final submission

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PROJECT 3 - CAMPAIGN BRANDING

Submission :

Fig 1.1, introduction post

Fig 1.2, unboxing video

Fig 1.3, peachy makeup look

Fig 1.4, swatches of all product

Fig 1.2, campaign name

Fig 1.3, makeup + OOTD

Fig 1.4, makeup + OOTD

Fig 1.1, dancing video

Fig 1.2, Dance outfit

Fig 1.3, daily makeup look

Fig 1.1, key message of the campaign

Fig 1.2, lip crayons

Fig 1.3, contour, highlight and blush

Fig 1.4, eye shadow

Fig 1.5, full set of the product

Fig 1.1, Aimee's story

Fig 1.2, final group picture

Final Presentation slide :

Fig 1.1, final submission