Creative Brand Strategy - Project 2A&B
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Creative Brand Strategy
Week 3 - Week 5
Project 2 - Ideation & Design Direction
INSTRUCTION
MIB :
Fig 1.1, MIB
PROJECT 2A - IDEATION
Week 3 | 14/09/2021 :
In this week, we had project 2 briefing (Ideation & Design Direction). The objective of the ideation is to come out with brand touch points and identify the campaign proposal. This project started with the campaign name, brand background, unique selling points and touch points.
This project is divided into two parts :
- Project 2A : Ideation
- Project 2B : Design Direction
Week 3 progression :
Fig 1.1, week 3 progression
After the consultation, feedback were given and we were required to make some adjustment for the brand positioning statement and touchpoints. The touchpoint should be listed more detailed and also we'll need to think what is our role during the competition.
Then, we planned to have a discussion with our influencer to update her everything and to discuss what we are planning to do for the first stage (posting pictures and videos on social media).
Week 4 | 21/09/2021 :
In week 4, we made all the adjustment and we had come out with more details of the touchpoint. Also, we had meeting with our influencers to discuss on what should we post on the social media.
Fig 1.2, week 4 progression
Week 5 | 28/09/2021 :
Final submission.
Fig 1.3, final submission
PROJECT 2B - DESIGN DIRECTION
Week 4 | 21/09/2021 :
Fig 1.1, week 4 progression
Week 5 | 28/09/2021 :
Final Submission.
Fig 1.2, final submission
REFLECTION
Experience :
At the very beginning of project 2A, we were struggled a lot as we have no idea on what to do on ideation as I think we don't really know what is the requirements. Fortunately, we refer to some senior's work and we finally have some idea on where to start. We first came out with the touchpoints and planning on what kind to look and feel of the advertisement we are going to post on social media.
Followed by project 2B, at the very beginning we had planned to go with bright and strong contrast color scheme and our influencer has agreed with us. However, after we got a few meetings, our influencer actually prefer to go for feminine vintage style then, we decided to change the color scheme into peach pink and the graphic elements would be flowers (in line art).
Observation :
In the process of the projects, sometimes I was feeling anxious cause I keep thinking there might be something missing in our slides even though we had make sure we don't miss out anything listed in MIB. After consultation session, we actually had enough information just that we need to rephrase some words and the adjust flow of the information then we are good to go.
Finding :
I found myself has more fun in project 2B compared to 2A because I am more interested in playing with color palette as well as visuals. Then, communication is what we will need to improve in our group cause in the process of doing our project, we got some miscommunication that causes us need to redo some part. But, I am still very grateful that my group is very cooperate and being passionate to do it.
FEEDBACK
Week 5 :
Project 2A :
1. touchpoint need to be describe more in details. (planning, what kind of video etc.)
2. Try to figure it out what is our role in touchpoints.
3. Brand positioning statement need to be change/rephrase.
Project 2B :
1. explore secondary typeface as the primary typeface does not have small letter.
2. In the photography section, there must be female photography with landscape.
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