Major Project

Hong Ze Yee
Bachelor of Design in Creative Multimedia
Major Project Week 1 - Week 14
MIB



Week 1 
First week, we had physical class and Mr Asrizal brief us on what should we do and what will be expected for this semester. He also shown us some of our seniors work. 

There are three ways for us to come out with an idea for this module :
  1. Design Dissertation
  2. UNSDG
  3. Client
Week 2
I decided to go with UNSDG for my project. I came out with three ideas.

Idea 1
Goal 3 - Good Health and Well-being

Problem :
I did research on health and well-being among young people. I found out that people who eat and live alone are having unhealthy dietary behaviors. Non-communicable diseases like diabetes, stroke, cancers are more likely to happen even with young age. Eating habits play a big role to prevent and control these disease. Many people would only control their diet until a certain age.

Research :



Proposed idea :
Do a healthy cooked food brand that
  1. Focus on quality and balanced nutritious of everyday food.
  2. This brand aim at young working professionals / collage students and busy individuals especially those who live and eat alone, can rely on this brand to achieve a healthier lifestyle / able to get a healthy food easier.
  3. Offer delivery /  drive thru / self pick up service.
  4. Reasonable price with environmentally friendly packaging.
  5. Set meal box for lunch and dinner (state out calories, percentage of protein and fiber for each box).
  6. Fresh juice included in set meal box during lunch and dinner time. (encourage people to take their meal on time)
  7. This brand also selling other packaging food (dry fruits, nuts etc.)
Idea 2
Goal 14 - Life below water (could combine with Goal 12 - Responsible Consumption and Production)
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.

I actually did a research from previous semester module. It is about analyzing an ocean conservancy company called United By Blue. They are selling apparel and accessories by using plastic waste in order to reduce plastic in ocean. Their value is for every product purchased = 1 pound of trash cleaned. I found that this is potential and I would like to do a campaign to raise awareness and create products by using environmental friendly material.

Problem :

According to Condor Ferries ltd, every year 100 million marine animals die as a result of plastic waste, and million tons of plastic and harmful byproducts are poured into the ocean. Besides the negative impacts, marine pollution can even affect the entire communities such as threatening the natural resources, increasing the concentration of chemicals that brings harmful effects to the local fishing and tourist industries.


Proposed idea :
Raise awareness to reduce ocean pollution (plastic)
  1. Raise awareness to decrease the number of plastic waste in the ocean / seaside.
  2. Encourage people to donate their unwanted / plastic waste to transform it into an environmental friendly product.
  3. Transform the plastic waste into something that is durable and recyclable for everyone could be an effective way create value to plastic waste.
  4. Products could be outdoor gear, hand gloves, bags, tanks, t-shirts and so on.
  5. Sell outdoor product to remove one pound of trash from ocean for every unit sold.
  6. Money donation by QR code to make contribution to the clean-up of the world's ocean. (ocean conservancy, seaside clean-up activities etc. )
  7. Create merchandise by using environmental friendly materials.
Idea 3
Goal 3 - Health and Well-being

Mental health problem :
In 20th centuries, the treatment and discovery of mental health illness became a recognized field in medicine (Gilman, 1988). Due to there being no obvious indicator for these disorders other than behavioral elements, diagnosis has always been challenging. As a result, a mutual understanding of the conditions has not been clearly reached. Visualization is vital in making sense of complex concepts.

Research :



Proposed idea :
Raise awareness through creativity :
  1. To raise awareness by creating books with visuals instead of just words to read. Use visualized concept to tell more people about how mental health illness look like : depression, anxiety and so on.
  2. The use of symbolic element such as colour and typography to communicate meaning has been most successful within campaigns such as Time to Change (2007).
  3. Help amplifying Voices in Mental Health.
  4. Come out with self-care kit : Journal booklet, cards, activity book, social media etc.

Slides :


Feedback from Mr Asrizal :
Few brands of healthy food are already been done out there and available at the market. Similar with the idea 2, also been done out there. Do not go to a similar path as these. You can have the same SDG goals, but for execution it only work when you had that brand already. If you want to create a brand from scratch, I don't think you have to go with that direction. because that makes it just the same way that the healthy food brands out there. Same goes to the second idea. Idea 2 has been done not a lot but quite frequently. What I would suggest is try to take this few days to have a look at some references or projects that have been done in this two topics that you have. Then see what are the gaps in the solution that people already been done. Think creatively. Not necessary to have a food brand, try to brainstorm a little bit what has not been done out there in term of your two topics. It can just a very simple idea, all of you have to start with a problem statement, then what is the big idea. Start with the big idea first, you are too focus on how to execute / provide the solution. Think what are the messages that you try to communicate here. Because this make it slightly easier on your thinking process. try to find a little bit more idea on this.

Week 3
This week, we consulted Mr Azrizal and few feedback were given. I came out with two new ideas :
  1. Diabetes on young age.
  2. Concept of green packaging among Malaysian.
The idea is fine but the solution is not satisfy because people has already doing out there and it is not effective. Finally, I decided to proceed to my second idea - green packaging concept and Mr Asrizal has approved it. 

After that, I came out with another solution for my second idea - to let people recognize green packaging. In order to let people to differentiate green packaging from other product packaging, I decided to create an icon with QR code. Then stick on some product that is using green packaging so that people see it will know that is green packaging. This is also to promote green packaging concept in Malaysia and encourage people to use it to protect our environment. 

Items that I wanted to create (not limited to) :
  1. Sticker - icon + QR code
  2. Tag for set packaging (icon + QR)
  3. Poster for window /  highlight label
  4. Paper bag for convenient store
  5. Highlight label 
In the QR code (not limited to) :
  1. Information about green packaging
  2. How green packaging can be recycled and reuse
  3. Images
Slide :



Feedback from Mr Azrizal :
Idea 1
It is very boring. People has already done this a lot and there is no creativity in it.

Idea 2
The problem is there but you are not supposed to redesign the packaging because the packaging might be own by some company, which you cannot change their brand's packaging. Things that you need to do is to promote green packaging concept instead of redesign the packaging. You have to come out with a way that to let people know what is green packaging but at the same time, do not affect the product's packaging design. Other than that, people might not know what is green packaging, you have to let people know how to differentiate normal packaging and green packaging.

Week 4
This week, I did some research on sustainable packaging and started to send out my survey and I've got around 91 responses. During consultation, I show my progression for Mr Asrizal and feedback was given.


Slide :


Feedback from Mr Asrizal :
You have to find the campaign whole planning (from beginning until the end - timeline), then only start to think what item you want to create. You need to understand what is the concept and what to achieve at the end. Therefore, you need to study the target audience behavior and come out with persona. You need to think how are you going yo tell them about all this thing that you wanted to do. 

Week 5
This week we had online consultation and I have shown my progression of target market and solution to Mr Asrizal.

Slide :


Feedback from Mr Azrizal :
  1. The sample image of convenient store cannot just take it from Google. You have to go to the store and take picture of those display, and what can be used to put in your design.
  2. Yes, you should do social media since the people in young age would be more likely to influence by social media.


Week 6
After I got approval from Mr Asrizal about my solution and proposed idea, I started to do design direction.

Slide (first version) :

Slide (second version after update) :

Feedback :
  1. Your design direction is not there yet. 
  2. The one that you show is your art style not design direction.
  3. You have to come out with at least sketch/digitized version of the logo otherwise I can't see it.
  4. Look for typeface, poster reference and show me again.
Week 7
This week we will be having presentation for our progression with four lectures including our supervisor. 

Presentation slide :

Feedback :
  1. The logo looks too complicated as there are too many things combined together. You have to make sure it is visible in a small scale printing.
  2. I would suggest to make the logo into a leaf shape instead of using a circle.
  3. The environment elements would be very interested if it's used in design elements eg. posters.

Week 8
This week is PDW week and we are required to attend six webinars.

Major project :
After I made changes on the logo and got approval of the design direction, I start designing the posters followed by highlight label, display board and paper bag.

This week progression :


No feedback was given as this is independent learning week, I continue my design progression until next week.

Week 9
This week I have finished the design item, I move on to infographic and social media content.

My progression this week :



Week 10
This week I consult with my supervisor regarding to my design item. Some feedback has been given.

This week progression :


Feedback :
  1. Just go with single language will do.
  2. The design has no problem but the strategy of promoting green concept is still not well delivered to consumer yet.
  3. For design wise, make sure it has consistency.
  4. For the project strategy, the ultimate of your project is to let people know what is green packaging and to deliver the knowledge to people. The strategy needs to change a bit because people might not understand what is the message that the poster wants to bring out. 
  5. You might need to add content / infographic and make the QR code larger for people to see it.
  6. Look for the shops that is using environment friendly material for the paper bag printing. 

Week 11

This week, I have consultation and feedback was given.

This week progression :


Feedback :
  1. Have to come out with social media planning first before designing the post.
  2. The paper bag looks too many things, it has to be simple.
  3. The infographic arrangement needs to be change. (the flows to content)
  4. Remove some content and visual elements from poster as it has too many things inside.
  5. The letters for highlight label cannot use all uppercase because it is reading text. 

Week 12

This week, I have consultation and feedback was given.

This week progression :


Feedback :
  1. The infographic title has to be with the content together so it's easier for people to read.
  2. For social media, the content is fine. Come out with the copy writing.
  3. For paper bag, remove the text and use the graphic elements will do. 
  4. Highlight label, highlight the text "Go Green".

Week 13

This week, the printed staff are all done. Then, I move on to take some picture of my final product for social media post.

This week progression :


Feedback :
No feedback because I am sick and absent.

Week 14
This is the final week and we all

This week progression :


Feedback :
  1. Everything is good and please complete the social media post design.




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