Digital and Social Media Communication - Final Project
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Digital and Social Media Communication
Week 5 - Week 7
Final Project - Pitch Deck and Design Application and Development
INSTRUCTION
MIB :
Fig 1.1, MIB
EMPATHY MAPPING & PERSONA BUILDING
Fig 1.1, competitor analysis
ACQUISITION, RETENTION, REVENUE AND JOURNEY MAPS
Fig 1.2, research on acquisition, retention and journey map
FINAL DESIGN LAYOUTS
Fig 1.3, final design layout
Final wireframe design :
REFLECTION
Aaron Lee :
Its been an intresting adventure for me. I was never good at data researching and or tackling open-ended questions/objectives. More specifically, when it comes to a project and involves a client. Often when I'm tackling any project, school work or personal, I tend to make sure I understand fully of the requirements and objectives before starting. However, this project has made me second-guessing my approach and understanding. Although it is true of what Mr. Asrizal said that such is the nature of UX Design, "an uncharted territory", I'm still trying to find a certain standard of deliverables or workflow. I'm sure most if not all of my classmates felt the same way, that it is confusing and frustrating at times to be not able to grasp onto a firm direction or objective for the project presented. However, I do believe that struggling is a sign that you are learning and I've learnt quite a bit throughout this semester.
Hong Ze Yee :
Thinking back of the journey of this module, I found myself as nervous yet excited. I was never good at data researching and I've never tried to do this before. This module looked at several ways to understand the concepts. I was confused and being unsure on what is expected for the task because it is open/ended questions and there's no specific requirement for us to kick start to the project. I felt frustrating when we don't have a clear direction to follow. Therefore, through some the group discussion I was able to understand what is expected for the next coming task. We follow the instructions that given by the group leader and complete it every week. As I learn more about research, I am glad that I have learned on how to find and use information and I must continuously reflect on how can I use the new knowledge that I have researched and make it in a clearer and understandable information.
Goh Chia Min :
At the beginning of this module, I was quite nervous as I am not that good in researching and writing. Besides, I am also unsure what should I do for this module. After grouping, I followed and completed what my leader assigned us to do. I then understand what is our next coming task by group discussion. At first I feel quite boring because it is more about research and I am not that kind of research person. But after sometime, I learnt something new through researching. I am glad that I have learnt something new. I hope that this knowledge can help me in the future.
Fanny Wong :
In this module, I have learned some new knowledge. I'm very excited about that, I hope that new knowledge can help me when I'm working. In the beginning, I'm very worried about this module because I'm very bad at doing data researching and writing. I just followed our group leader and did the task which the leader ask me to do. And I am also very grateful to my group members. They also help me a lot when I have something don't understand.
Naomi Wong :
This module, we were unsure whether we were doing it right or whether we were going in the right directions. Throughout the research for this module, I have learned Pirate Metrics framework and really appreciate the leader’s help by explaining the framework and everyone's hardwork on finding the data. Now looking back and I wonder, how did my group members were able to collect the app data when some info was concealed?
Wong Je Yan :
This has been an interesting and confusing module. I wasn’t good at research in the first place and this was the first time I’ve have a module that wants us to do a detailed research and presentation. I wasn’t sure how to help team as i wasn’t sure what to do and ended up relying on the group more that i should have but i tried my best to keep up. Even though there were some problems on the way, i was able to learn something new and hope to be able use this knowledge to do better in the future.
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