Packaging & Merchandising Design - Project 2

 

Packaging and Merchandising Design
Week 6 - Week 9

Bachelor of Design in Creative Multimedia

Hong Ze Yee / 0335678

Project 2 - Innovative Packaging

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INSTRUCTION

MIB : 

Fig1.1, MIB

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PROJECT 2 - Innovative Packaging

In this project, we are working with bioscience students as a group. We have to design a packaging for their food. The product is a plant-based sea cucumber healthy snacks. We named it SeaQ. The food require primary and secondary packaging, so we decided to go with zip for secondary packaging, and hand tear for primary packaging.

Mood board and first attempt of illustration style:

Fig 1.1, mood board and first attempt

Second attempt :

We decided to use the vector shape design for the packaging. Therefore, we finalize our color scheme as well which is white and blue since it is healthy snacks.

Fig 1.1, design finalization

Primary packaging :

Fig 1.1, primary packaging

After consultation, Mr shamsul said the color option is not suitable as it is salted egg flavor and blue color looks not appetizing for the food. Then, there should be more information included  on the packaging such as "100% plant based", "salted egg flavor" and so on. So, we decided to change the color palette and also add more information.

Fig 1.1, changes made

Final submission :

Fig 1.1, final submission