Design Research Methodology - Primary Data
Design Research Methodology - Primary Data
Week 8 - Week 12
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Week 8 - Week 12
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
INSTRUCTION
WEEK 8 - WEEK 12
Assignment three is to collect primary data which is the source that is an original data source, the data are collected firsthand by a researcher. Primary data can be collected in a number of ways, we should at least choose two instruments to collect our data. The two instruments I've decided to use are google form to collect quantitative data, and have individual interview for my qualitative data.
Fig 1.1, qualitative and quantitative research
Fig 1.1, primary and secondary data
Primary Data :
In order to collect primary data by ourselves. We have to choose at least two instrument to collect qualitative and quantitative data.
For the quantitative data I have decided to use online survey form is because :
- easy and convenient to researcher to collect data as the statistical data will be show clearly.
- can easily share the survey link to collect data from wide range of people.
- create multiple choice questions and some open-ended questions
These are the link to the survey responses :
66 responses
61 responses
Second instrument for qualitative data is having online individual interview since my target audience could be anyone or people around me.
The instrument could be through anywhere, depends on the interviewees' preference :
- to have more specific open-ended question
- to understand what is needed to improve for the existing applications
Below is the link for the questions being asked for interview session :
Final compilation of primary data :
Fig 1.1, primary data collection
Link to the file :
FEEDBACK
Week 8 :
Independent Learning Week. No lecture for today
Week 9 :
- Rephrase the research objective into a question in the proposal (slides and google doc)
- The research objective must be a question.
- The listed item must write it in “item” session in progression sheet.
Week 10 :
- The file should name is primary data not visual analysis.
- It is not to come out with paragraph but have to use 2 instrument to collect data.
- I was suggested to use survey to collect primary data.
- I should come out with the questions first then only I can send the survey form to participants. But since I have collected the data already, it’s no point to give any comments
Week 11 :
- Don’t ask questions that participants cannot answer.
- Question number nine is a designer question, the participants cannot give you an answer for such question.
- Rephrase question number 10.
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