Brand Corporate Identity - Project 2
Brand Corporate Identity - Project 2
Week 1 - Week 6
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Project 2 - developing a logo
INSTRUCTION
MIB :
Fig 1.1, MIB
PROJECT 2A - Logo collection and analysis
Week 3 :
After finish the project 1A, we proceed to another project which is to collect 28 logos (the more the merrier) weekly, (from flyers, price tags, labels, packaging). Study how the graphic elements, typography, colour build the brand identity by including the descriptive write up for each logo.
Fig 1.1, logo collections
PROJECT 2B - Developing a Logo
Week 4 :
From this week, we were require to design a logo for Darrma, a clothing brand. We have to come out with the logo sketches (as much as possible).
Fig 1.1, Questionnaire for Darrma
After the briefing, we list out the keywords and come out with a mind map to start develop a logo for Darrma.
Fig 1.2, sketches 1
Fig 1.3, sketches 2
Week 5 :
After I got the approval and feedback of chosen logo from lecturer, I proceed to develop the digitize logo.
Fig 1.4, digitized logo
Week 6 :
Miss low says that the logo can be refine more especially the edges and the details. So I will continue explore and refine the logos.
Fig 1.5, refined logo
Fig 1.6, refined logo
Fig 1.7, grid
Fig 1.8, different positioning
After receiving feedback from Miss Low, my logo is good to go then, I have to come out with the grid measurement as well as to explore the pattern derived from the logo.
Fig 1.11, final choice of patterns
After receiving feedback, the logo exclusion zone was wrong. Below is the new version of the grid :
Fig 1.1, logo exclusion zone
Final Submission :
Fig 1.12, Final Submission PDF
FEEDBACK
Week 4 :
General feedback :
1. Update e-portfolio
2. Refer to pass year student, see how they analyze the logo collection
3. Try to keep the slides clean and straight the the point, don't spend too much time on designing the slides.
Specific feedback :
1. Can proceed to come out with digitize work.
2. Try to refine it more detail.
3. Must come out with a mind map / storytelling of developing the logo.
Week 5 :
General feedback :
-
Specific feedback :
1. make some refinement for the logo edges, lines and so on
Week 6 :
General feedback :
1. come out with logo rationale.
2. do logo construction grid to measure the logo.
3. come out two version of the logo with black and white background.
Specific feedback :
1. Look for colors.
2. The last attempt typeface looks historical, San Serif typeface will be better for it.
3. Explore pattern. because having only a logo are not strong enough to represent a brand.
REFLECTION
This is the first time for me to design a logo for a fashion brand. A logo is to represent the whole brand so it has to be simple yet contain a lot of meaning in it. At the very beginning, I think this is the very crucial part because I have to come out with a perfect logo so that I can have aa clear direction to proceed to the next task (stationery and collaterals) smoother. I have a lot of ideas at the very beginning so I came out with many draft for the logo. I found out that I was a bit overwhelmed by having too many ideas. Fortunately, Ms. Low helped me to analyze and gave me suggestion on which design will be working better. At the end, I have finalized the design and some amendment have been make based on the feedback given. I realized that being clear and stay focus on what direction I want to go is important, even though I have different ideas at the beginning.
FURTHER READING
This is a book that is an essential guide for the whole branding team by Aline Wheeler lays out a framework for how to approach brand design from beginning to end. Starting by looking at who the stakeholders are, all the way through what elements should go into your brand standards, and how to share them with your teams and the world. This book contain quick reference guidance on a wide range of branding topic including conducting research, clarifying strategy, creating touchpoints, and managing assets. For newer designers, brand managers and team leaders this book provides a great starting point on what questions to ask at the beginning, middle and the end of a project. Additionally, the quick reference materials the book provides case studies, This includes insights into how many iconic brands have redeveloped their image to reach audiences and build better recognition.
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